What is the future of SEO? Voice, video or vernacular-Know the effective tips and strategies for 2019

One of the most interesting things about SEO is, same tactics never works always. Simply put you cannot say, “This SEO tip is the ultimate one and if you want to become a successful SEO expert you have to use such tips”. The motive of Search Engine Optimization is to optimize the website thereby it can visible on the search engine result page. SEO is always changing work, where if you want to become an SEO expert then you need to update yourself about Google algorithm, latest tips, and strategies. Over the course of a year, Google updated his algorithm 500 times! In this scenario where so many changes to navigate, it is easy to miss something. And when you miss something, your website will not visible on the search engine result page. But if you do SEO in the right direction, you can reap the benefits of increased traffic, which leads to more conversion and more sales.    

And every business wants the right traffic, more leads, and sales, right? But it is true, ranking factors of SEO have changed a lot. SEO techniques that worked five years ago will not work today. So, in this article, we have pulled some SEO tips and tricks 2019 that will help you to bring a better result for your business. Let’s get started:   

1- User experience matters a lot:

With the advent of RankBrain, the landscape of SEO has been changed. RankBrain is a machine learning system that helps Google to decide which page should rank in the search result. RankBrain watches how users are interacting with the search result, like how much time users are spending on the website and where they are clicking. If users landing on the website and leaving it immediately without clicking anywhere else, the site will start to lose ranking. But if users spend time on the site, the site will start to gain ranking. So it all based on the user experience with the site.     

Tips to improve the user experience:  

Use white space:

white space around the text and title enhances user’s attention by 20 %.”

White space is essential to good website design. White space makes the content of the website legible and enables the user to focus on the elements surrounding the text. Besides, white space makes your website fresh, open, and modern.

white space

Optimize the page speed of the website:       

One second delay in the page load time affects: 11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversion”  

The advent of mobile devices enabling people to access content all over the world on different mobile platforms. While watching different website content and TV on the laptop, people expect the fast result for the content which they are looking for. And when they don’t get, they usually bounce. So it advisable to optimize the page speed of the website to improve the user experience of the website.

page speed of the website

Use an attractive call to action:

“Attractive call to action increases 11% in click”   

Attractive call to action enables the visitor to navigate the site easily and get exactly what they want in the location they expect to find it. While creating a call to action button on the website you should think about color and its psychology.  Different colors evoke a different message. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely.

Call to action

Use bullet point for key information:

“Bullet point enables the user to read the important content quickly

Using bullet point on the website you can provide precise information about your product and services.  This makes your proposition attractive and enables visitors to get all the information they need.

Apart from the above four, following are the effective tips to improve the user experience:

  • Use hyperlink differentiation.
  • Use image wisely.
  • Include well design and written Headings.
  • Keep your website pages consistent.
  • Be responsive and user-friendly.
  • Optimize your content around a medium tail keyword. RankBrain automatically ranks such content which is relevant to similar keywords.  
bullet point in content

Also read: Top 6 Reasons to have a website for the start-up business. (For internal linking)

2- Leverage the potential of video:

“Online video will make up 80% of all online traffic by 2021.”

Video marketing will be the future of SEO and it can be a huge source of organic traffic.  Now people don’t want to read the content of 1000 words, rather they want to get the precise information in a short span of time. In this scenario, nothing can better than video. The engaging video of one minute will put more impact on visitor’s mind than an article of 1000-words. According to the research, 43% of people prefer video content. There are the following advantages of the video content:

  • Google’s Hummingbird update likes video. The video content on the website proves helpful to enhance the ranking of the website.
  • Video improves CTR of the website.
  • Accurate and precise video reduces the bounce rate of the website.
  • A well-written content with engaging video builds quality backlinks.  
Video SEO

Tips to optimize video content:

  • Update the title and description of the older videos, thereby people can found them when they search with relevant keywords.
  • Optimize audio, video and the graphics quality of the video content.
  • Integrate videos into the rest of your site content.  

3- Optimize the website for voice search:

“Now 60% of people use voice search for online searches”

Like video marketing, voice search is now the future of SEO. Now people don’t write their query on the search box of Google, rather they speak their query on the search box of Google and get the most relevant result on SERP.  So it is advisable, optimize your website for voice search. Creating high-quality, voice search optimized FAQs can go a long way to get your posts ranked.

Voice search optimization

Important tips for voice SEO:

Keyword research:  

Keyword research is the most important strategy for voice SEO. Because when people type their query on Google then they write keywords or phrase. But when they ask, it is in the form of questions. So it is imperative to research the appropriate keywords which can relate to the specific question.

Local content query:

Must incorporate local content query in the voice SEO strategy. Simply put, you must use landmark pertaining to the keyword which is related to the business. You should use a phrase that people ask Google like “near me” or “around me” etc.           

Being mobile friendly:

Most of the voice search happens with a mobile phone, so it is imperative that a business website should mobile friendly.  

4- Prepare for vernacular SEO:

“55 % of the searches happen on Google in the native language”

According to the research, more than half of the searches on Google done in another language. And the interesting thing is that many marketers still don’t know the potential of vernacular SEO. Where there is a lot of competition for English keywords, the same there is not much competition for other language keywords. So if you leverage the potential of vernacular SEO with proper strategy then it not only increase your audience base but also help you climb the search ranks quickly.

Vernacular SEO

Effective vernacular SEO tips:

Secure a domain name:

First of all decide, which country’s market you want to target. Buy a domain name according to the target market. Because search engines give a lot of importance to in-country domain names than using a subdomain for your main website.       

Target the right search engine:

Definitely, Google is the most powerful search engine on the planet. But in some countries like China, Russia, and Japan, Google is not so popular. China’s search engine is Baidu, Japanese people prefer Yahoo and Russian people prefer Yandex. Being an SEO professional it is mandatory to understand the intricacies of each search engine. In Japan Yahoo is powered by Google prefers a directory listing; on the other side, Baidu prefers inbound links, optimized images, and alt text. So it is advisable to target the right search engine according to your expertise.  

5- Featured Snippets

“more than 11% of search results have a featured snippet.”

These are the results that show up on search engine results pages typically after the ads but before the ranked results. Features snippets are like a super search listing, a gold mine for your search engine optimization strategy. You have to work hard to get your pages ranked and feature snippet is like adding ice on the cake.

Featured Snippets

Following are some effective tips to optimize your content for featured snippets:

  • Be clear and concise
  • Use headers for easy scanning
  • Ensure cross-device usability
  • Maintain social engagement
  • Use strong external resources

6- Create Comprehensive, Authoritative, Evergreen Content:

“Content is a king- Bill Gates”  

Content is king bill Gates

The value of written content is supreme in the world of search engine optimization. A punchy, engaging and informative content has the power to influence visitors. According to the experts of digital marketing,

“site with well research content performs better and continue to gain links”

content is king

There are two great ways to show search engines that you have comprehensive, authoritative, and evergreen content on your site:

  • The length of the content should at least 2000 words thereby it can outrank content of short length.  
  • Use LSI keywords or phrases strongly related to your post’s topic.  

Final words:

What is the future of SEO? Though, you will get different answer from different people. But, truth is that SEO will never finish. Rather with the passage of time the demand of SEO experts will increase. The way Google is updating his algorithm, only the best will survive. In this article, we have explained 6 SEO strategy 2019 that will remain popular in year. Target Internet services is a leading website design and web Development Company who provides affordable web solution for start-up companies and also provides affordable SEO services for small business. So if you are looking for SEO services for your business then let us know.