If you are really serious to improve the performance of the website, then you landed on the perfect place. Being a prestigious web agency, we understand the importance of performance of the website. Literally, you cannot blame the single factor that affects the performance of the website, rather plenty of things hampers the website speed and performance. So below we are mentioning top factors that affects website performance.
Online Advertisement
Online advertisement is one of the major sources of making money from the website, but these ad network codes are based on JavaScript that slow down website speed.
Poor web hosting
Never compromise with the web hosting, poor and cheap hosting plans reduces the website speed. Go for quality hosting plans like WPEngine, BlueHost, and Hosting 24.
Too many widget and plugin
Definitely, widgets and plugins adds more useful features on your site, but somewhere it could be main culprit that causes your web page to load slowly.
Disable Gzip compression
Gzip compresses CSS, Javascript and HTML files by more than 50% of the website, so if you are disabling Gzip compression, then it will use more bandwidth and take more time to load.
External embedded media
To make the web page fancy and attractive, we use too many video, images, and music. Definitely it makes the web page eye- catching, but they also add more codes to the web page, that affect page load speed.
Incompatible browsers and apps
Many browsers and apps are notorious for slowing down website speed. So make sure apps and browsers are compatible and loads smoothly on different devices and browsers.
Large image file size
Large images affect the speed of the website, so it will be better to trim the image size before they are uploaded.
Why you should improve the performance of WordPress Website?
From the recent study and research, it is found that if the website takes more than 2 seconds to load, then visitors leave the site immediately this shows human attention span has dropped. So for the website owner, it becomes very challenging to convince the visitors to stay on the site. A slow website means users will leave the site before it even load.
According to the case study, it is found that 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. Now search engine like Google and Bing have already started penalizing the slower website by pushing them down in the search result. In essence, if you want more traffic, revenue, and subscriber from your site, then it is imperative to improve the performance of WordPress site.
How to find out that speed of website is slow?
Literally, here people commit mistakes because they did not find anything wrong on their computer. Whenever they visit their own website, it runs normally modern browser like chrome store the website in cache and automatically prefetch it as soon you start typing address. This makes your website load instantly. But this doesn’t happen with normal user. In fact user in different geographical location will have a completely different experience.
Pingdom is the free online tool that will allow you to test speed of the website from different locations. Additionally, here we are listing few tools that will help you to find out what slowing down your website.
Website Performance And Optimization Test- This tool is supported by the Google, allows running a free website speed. It provides a waterfall chart that breaks down content, check for page speed optimization.
Page Speed Insight- This tool is very easy to use and supported by the Google. It can analyze then speed of mobile as well as desktop version .
Google Analytic By Yoast- This is must have plugin that can determine the load time of the website across multiple browsers.
Tips to improve performance of WordPress website
Website speed- If you have issue with website speed, then following too will help you to test and improve the performance of website.
- Pingdom
- GTMetrix
- PageSpeed Insights
- YSlow
- Web Page Analyzer
- Load Impact
- Yoast Google Analytics Plugin
- P3 (Performance Plugin Profiler)
Optimize the image: Make sure that you are using a small file size image (in kilobytes). Otherwise, it will take longer time to load on your page. WP Smush it will help you to reduce the file size without losing the visual quality.
Use Content Delivery Network- Content delivery network is series of server and point of presence which improves the scalability of content, improve the page load time and reduce the download time of the content by bringing it closer to the users. This is the most effective way to improve speed of the website.
Enable Gzip compression- Compression cut down the bandwidth of web page hence decreasing the HTTP response. Gzip is the tool that reduces download time up to by 70%
Minimize the number of plugins- Too much of unnecessary plugins make the web page heavy thereby it takes time to load, so it will be better to remove or disable the unnecessary plugins that may cause your site to slow down.
Install a caching plugin– WP total cache plugin or WP super cache plugin could be an ideal option for the website. This plugin will improve the user experience and performance of the site, such as database, pages, browser, and more others. Both are free to download and very good.
Over to You– We hope this blog helped you to learn useful tricks to improve performance of the WordPress website. So go ahead and try out a couple of these techniques for wonderful results. Best of luck.