If you want to grow your online business and want to promote your business among more and more online audience then you must enhance the visibility and ranking of the website on leading search engine like Google, Bing etc. Visibility of the website is the most crucial, because if people don’t find your website for certain keywords then there is no chance for the things like lead, sale and profits. Now online marketing is competitive and challenging, so if you want to remain in competition then with cool website design and engaging content you have to leverage the power of blogging. Yes, blogging, here we are not saying about any types of blog; rather we are talking about marketing blogs. Marketing blogs are purposeful and works to grow your business. A relevant, in depth and informative blogs really do a wonder for the business.
The Power of Blogging in Digital Marketing:
It drives massive organic traffic to the website- This is the first and foremost advantage of blogging. A well informative and in- depth blogs not only please visitors but also drive massive organic traffic to the website. By blogging it becomes very easy to target the long tail keywords. If we talk about SEO purpose, then long tail keywords have lower competition, which mean it will be easier to rank high on the search engine result pages for them.
Boost your authority- A high quality, well researched and in depth blog not only boost authority of the website but also establish website as a brand. People follow, comments share the informative blogs on different social media platform like Facebook, Twitter and LinkedIn. Apart from that a high quality blog get quality back links from premium websites which proves helpful to get massive organic traffic.
Gives your company a character- When your blog appears on the first page of search engine result page then people start relying on the given information in this way a blog gives your company a character.
Generate leads- A major benefit to blogging is the lead generating potential it creates. The more posts you have out there, the more likely it is that people will navigate to your site. And once they’re on your site, you’ve got a million ways to convert them to a lead. Your landing pages should ask their contact information, and your calls-to-action should help you with that too. The fact is, the more people that are on your site, the more conversions you’ll get. And the way to get people to your site is to blog.
It’s free- Blogging is completely free. It proves an effective for small business. If you want to leverage the power of blogging then post high quality blog on the website frequently. Definitely writing high quality blogs are not easy, it takes time and practice but when you become habitual of writing blogs then everything becomes easy and benefits are immeasurable. You will observe an increase in traffic and leads.
The bottom line- While blogging you have to consider following points in mind:
- Don’t write blog for the sole purpose of generating leads or sales.
- Write for people not for search engine. If people are happy with your blog then search engine will happy automatically.
- Use internal linking and place keyword naturally in the blog.