Don’t need to describe the importance of keywords to people who indulge in the profession of digital marketing. If the content is the king in the arena of digital marketing, then the keywords are the lifeline of digital marketing. Nowadays targeting the right keyword determines the success of your SEO campaign. But here the question arises that, how to find the right targeted keywords. The answer is keyword research, yes it is the technique that every digital marketer must know. But it is also very true that, you cannot target any keyword for your SEO campaign rather, you must know the competition of the keyword (high, low and medium competition) and its popularity ( its bid cost and how many people are searching for it). Keyword research tool is the effective weapon that gives you anexact idea about the keyword research, so in this blog we are going to describe the best keyword research tool that you should use in 2017 and beyond.
1-Google keyword planner- The Google Keyword Planner tool is one of the most used and popular keyword research tools out there. The only reason for it being so popular is it’s free and is directly integrated with Google AdWords. To start using this tool you need to have an AdWords account (which you can create one for free).
Features: The biggest feature of the Keyword Planner tool is the deep information it offers on Google (the largest search engine).
Limitations: In some ways, that’s also a limitation. If you want to know how your site or a given keyword is doing on other search engines, you won’t get it here.
Pricing: Free to use.
The Keyword Planner tool is a good, basic tool for the early stages of a website’s SEO.
2-SEMRUSH- If you are a blogger then SEMRUSH is for you. It is more than keyword research tool, rather than say a complete package which every blogger must know and use it. Unlike other tools where you need to add seed keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site. This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition. In brief, this tool will give you a specific idea about the traffic status, search engine reports and so many other details which will help you to manage your SEO campaign.
3-LongtTailPro- LongTailPro is a cloud-based software for keyword research and one of the most popular on this list. This is a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature. They also have a competition checker, which will make it easier for you to pick the right keyword.
4-SECockpit- SECockpit is another popular Keyword research tool for niche marketers.
Uses: SECockpit can be used for many tasks related to SEO including site planning and improving ranking.
Features: SECockpit has several different modules.
- Keyword Research module
- Keyword Ideas via Google Suggest and Google Related Searches
- Keyword Ideas via Amazon and YouTube Suggest
- Step by Step SEO Task Project
- Branded PDF Reports
Limitations: The interface is new & will take a little time to get used to it. This is similar to any new platform & apart from this, no other specific limitation I could think of.
Pricing: Starts at $40/month & offer 30 days free trial.
5-KW Finder- If you are looking for one tool which is completely dedicated to Keyword research only, KWFinder is the best. It is new in the market but yet it very popular. KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Using questions based Keyword research option you can quickly find long tail keywords that are related to problem-solving. It’s no brainer that problem-solving content helps us get more targeted traffic & conversion.
6-SpyFU- SpyFu is one of the best SEO optimization software products on the market. It’s especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche. Here’s what you need to know about this amazing keyword research tool:
Uses: SpyFu is highly useful for two important reasons.
- Understanding your competition’s SEO platform.
- Discovering under-served, un-tapped, or emerging markets.
- SpyFu also has several modules.
- Compare Websites module
- Keyword History module
- Domain History module
- Related Keywords module
Limitations: This program doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data for SpyFu is monthly, rather than real-time.
Pricing: SpyFu offers two basic pricing plans as well as an “Agency” plan. The basic plans are $79 and $99 per month (with a discount of more than 40% if you buy a one-year term).The “Agency” pricing is $999 per month.