After the Rankbrain update by the Google the game of SEO has been changed. Now to achieve better ranking on the search engine result page you have to work on off page and on page as well. Whenever we talk about SEO then plenty of questions strike in mind like.
- What is on page and off SEO?
- Why should I do it?
- Which is better on page or off page?
- How to do on page SEO?
In this blog, we will discuss all these questions and find out the best answer. We know you have read several blogs and articles on SEO, but here we will try to clear the fundamental concepts.
On page SEO:
On page SEO is done on the website, in this process we optimize each and every web page of the site to boost the visibility and ranking of the site. The sole purpose of on page SEO is to tell the search engine that, what the web page is all about thereby crawler understand and index the page. On page SEO depends on technical things like URL, Meta title and descriptions etc. and content on the website.
Off page SEO:
As from the name it is getting very clear that where on page is executed on the website the same off page is executed off the website. Off page SEO is game of link building here content plays a crucial role. If you want to know detail about link building then read our blog killer link building strategy to rule over online world.
Why SEO is so important?
SEO is specific technique to tell the search engine about the website. In the process of SEO, we provide more and more information to search engine in a specific way thereby search engine understand and crawl the web page. The more information you provide the greater the chance of achieving better ranking on the search engine result page.
Which is important, on page or off page SEO?
To bring the website in the first page of Google, it is imperative to work on off page and on page. But on page is more important than off page and it proves crucial for ranking of the website. Following points will clear the concept.
- Search engine are computer programs and they understand the specific language. With on page SEO, you are providing accurate information about the website to search engine. In simple word, via on page you speak search engine’s language and in this way you help search engine to understand what your website is all about.
- Definitely off page SEO proves helpful to bring massive organic traffic to the website but many SEO professionals unable to do it properly and end up with disappointing result. On page SEO proves more effective in term of traffic and usability.
How to do on page SEO?
There are too many on page SEO techniques, but in this blog we will focus on 6 fundamentals of on page SEO.
- Meta title and descriptions
- URL structure
- Internal link
- Speed of the website
- Responsive website
Content- Content is the lifeline of SEO, without content it is impossible to think about SEO. Make sure that your content is fresh, punchy and engaging. Don’t write for the sole purpose of getting organic traffic or gaining profit; rather write for audience, if users are happy search engine will automatically happy.
Meta title and description- Meta and title and description are important for on page SEO. Search engine crawl the title and description and then index the web page. So it is imperative to create unique and catchy Meta title and punchy description. Length of Meta title and description should not exceed than 65 and 155 characters respectively.
URL structure- In on page SEO, you must focus on URL structure. Whenever we talk about URL structure then it spilt into breadcrumb navigation and permanent links.
Permanent links- Permanent link is the unique URL of each web page, but the length of the URL should not exceed than 255 characters and use hyphens to separate the different parts.
Breadcrumb- Breadcrumb navigation is also important for on page SEO. It enable users to navigate the website in a structured way. This also help user to know that where they are on the website and how deep from the homepage.
Internal links- Internal links are the safe and great way to drive quality traffic to the website. It not only proves helpful to reduce bounce rate of the website but also proves effective to let search engine know about other web pages.
Best practices for internal links:
- Don’t use keywords only for internal links.
- Use internal links to provide accurate information to users.
- Don’t use more than 15 internal links per page.
- When possible, don’t forget to add links in the main body of the web page.
Also read- How to reduce bounce rate of the website.
Speed of the website- No one like slow and sluggish website. If loading time of the website is more than three seconds then visitors will leave the site immediately. So for better user experience it is imperative to enhance speed of the website. Remove unnecessary plugins, large images and clutter to improve loading time of the website.
Also read- Proactive steps to speeding up WordPress website.
Make the website responsive- Use of mobile device in at peak and people are browsing internet on smart phones. So if your website is not responsive then somewhere you are losing more than 50% potential traffic. So to reach more and more audience make sure that website is responsive.
Wrapping It Up-
We are summarising blog as on page SEO checklist.
Make sure that content is 100% unique, well researched and informative. The length of the content (text) should at least 800 words.
Meta title and description:
The length of Meta title and description should not exceed than 65 and 155 characters respectively.
The length of URL should not exceed than 255 characters and use hyphen to separate the different parts.
Use internal links on the page deliberately. Use keyword and non-keyword text for internal links and don’t use more than 15 internal links per page.
Speed of the website
Remove unnecessary clutter, plugins and heavy picture to improve speed of the website.
Use CSS3 to make the website responsive.